A mobile application store for the Android operating system,
both free and paid applications.
Airtel's first African country to get an app store after which all 17 African markets with 70 million users will have their own app stores. Zambia has 5 million subscribers ina rapidly growing market. They are the runners up in their local market and plan to use the app store and very low data charges as a way to grow even faster. Airtel is the leading telco in Zambia, which is an English speaking country.
Growth is very high in this country so expect to see more susbscibers per year. Feature phones and low end Android make up the majority of the subscribers.